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3min chapter
Bullseye Customer Research with Michael Margolis
Better Done Than Perfect
Mastering Customer Research Techniques
This chapter focuses on essential strategies for conducting effective customer research, highlighting the definition of the bullseye customer and the distinction between selling and learning. It concludes with valuable resources for ongoing education, including a free book and LinkedIn engagement opportunities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode