Intro

How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.

Visit our website for the detailed episode recap with key learnings.

• Learn More Faster – Michael’s book
• Follow Michael on LinkedIn

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