The Logan Bartlett Show

EP 38: Anchor CEO/Founder, Spotify’s Former Head of Talk and Lightspeed Partner Mike Mignano talks the History/Future of Podcasting, Clubhouse and Web3 for creators

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Oct 21, 2022
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Mike Mignano
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ANECDOTE

From Music Tech To Building Anchor

  • Mike Mignano left Adobe to build Anchor after seeing the iPhone/app store shift and feeling software was becoming media.
  • He and his cofounder launched Anchor in 2016 after iterating nights and weekends and a seed raise.
ANECDOTE

Early Anchor Product Failed As Social Audio

  • Anchor's original short-form audio social product blew up initially from novelty but became a ghost town.
  • Users disliked long, unedited two-minute audio as a listening experience.
ADVICE

Commit To Rapid, Data-Driven Pivots

  • When metrics lag, meet daily, set aggressive short-term growth goals, and try any idea that might move the needle.
  • Be willing to pivot product fundamentals to match user demand quickly.
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