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The Logan Bartlett Show
EP 38: Anchor CEO/Founder, Spotify’s Former Head of Talk and Lightspeed Partner Mike Mignano talks the History/Future of Podcasting, Clubhouse and Web3 for creators
Oct 21, 2022
01:30:00
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Quick takeaways
- Anchor pivoted and allowed distribution on platforms like Apple Podcasts and Spotify, leading to improved metrics and successful funding.
- Spotify aimed to revolutionize podcasting by producing and acquiring popular shows to expand their library and offer unique features.
Deep dives
Anchor's Early Challenges
After the initial launch, Anchor faced several challenges. The format of two-minute audio segments and audio comments did not provide a good listening experience, leading to low user engagement. To turn things around, Anchor made significant changes and introduced creator tools, such as effects and audio editing features, to improve the content quality. However, users wanted to distribute their creations to other platforms like Apple Podcasts and Spotify, leading Anchor to pivot and allow distribution on these platforms. This decision turned the company's trajectory around, leading to improved metrics and a successful Series A funding round.
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