What Will Be the Future Start Out Looking Like a Toy?

Be real's current format can work if they're able to innovate on the business model, right? Maybe there's another business model we haven't thought about. I think more likely what be real needs to do is they need to ladder into something new. They've built something really compelling. And they've been able to generate a critical mass of people that interact with their format and come back to the app almost every day. That's what an evolving product needs to do to survive.

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