With RSS, you really never have the opportunity to monetize the entire catalog or for every single listen. You need sort of an aggregated platform that can both monetize on a really scale basis and target at the listener level. And so when Spotify came to us and said, hey, let's actually put these two things together and do the thing that it sounds like we've both been wanting to do for the past couple of years was kind of an obvious no brainer.

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