The social graph is basically for all these fairly massive platforms, like the kind of kind of saying, you know what, this actually isn't that affordable to us anymore. But maybe now there's actually an opportunity and maybe it's be real or maybe it's something else that we haven't heard about. I'm not convinced if you follow someone on Instagram, like on the feed, you're going to ever, you could scroll forever. If you didn't engage with my content, I bet you could scroll for hours on end. And if you hadn't engaged with my content,. you wouldn't see it. It's interesting that dumb pipe of Twitter, it's obviously getting smarter and smarter

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