Mosaic of China

The Sportswear Strategist (KIM YoungAh, adidas)

Apr 11, 2023

33:10

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Episode notes

Introduction

3min

How to Be a Successful Merchant Diger in China

2min

The Importance of Market Research for Brands

3min

The Differences Between Korea and China in Multi Brand Business

2min

How to Negotiate Your Way Out of a Problem

2min

The Importance of Cohesion in Branding

2min

How to Compete With Chinese Brands

2min

The Importance of Being Yourself

3min

How to Be a Better Person in China

3min

10.

What Would You Miss the Most?

2min

11.

The Best or Worst Purchase You've Made in China?

3min

12.

The Most Proud Thing I've Done in China

3min

13.

AIM Architecture's Partnership With the Hame Brand Continues

3min

Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors.

With this as the backdrop to our conversation - recording last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs.

The episode also includes a catch-up interview with:
Wendy Saunders from Season 02 Episode 12
https://mosaicofchina.com/season-02-episode-12-wendy-saunders

00:00 - Trailer & Intro
01:27 - Part 1
20:14 - Part 2
27:12 - Outro
29:07 - Catch-Up Interview

Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at:
https://mosaicofchina.com/season-03-episode-18-kim-youngah

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