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The Sportswear Strategist (KIM YoungAh, adidas)

Mosaic of China

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How to Compete With Chinese Brands

The Chinese are becoming more proud of their own very specific, very fashion. So how can you then, as a Global brand, compete with these competing Chinese brands? That's a very relevant question. And the common thing we found out actually, they are really providing unique selling point. Which is? Which is either a little bit more bold to design or their own character and then the product prices also the very up level.

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