
The Sportswear Strategist (KIM YoungAh, adidas)
Mosaic of China
00:00
How to Compete With Chinese Brands
The Chinese are becoming more proud of their own very specific, very fashion. So how can you then, as a Global brand, compete with these competing Chinese brands? That's a very relevant question. And the common thing we found out actually, they are really providing unique selling point. Which is? Which is either a little bit more bold to design or their own character and then the product prices also the very up level.
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