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The Sportswear Strategist (KIM YoungAh, adidas)
Mosaic of China
How to Compete With Chinese Brands
The Chinese are becoming more proud of their own very specific, very fashion. So how can you then, as a Global brand, compete with these competing Chinese brands? That's a very relevant question. And the common thing we found out actually, they are really providing unique selling point. Which is? Which is either a little bit more bold to design or their own character and then the product prices also the very up level.
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