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The Sportswear Strategist (KIM YoungAh, adidas)
Mosaic of China
How to Negotiate Your Way Out of a Problem
In your current role, you're looking after just one line of clothing. I'm doing a category merchandising role, which is actually women's sports performance of apparel in Adidas and Adidas by Stella McAthenie line. Current rule is really front-end. I plan the segmentation distribution in advance. Out of 100 product, 20 product, more school to hype drop. Hype drop. Like, you know, this is really, really special. We want to control supply so that we maintain high level of desire for our brand.
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