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The Sportswear Strategist (KIM YoungAh, adidas)
Mosaic of China
The Differences Between Korea and China in Multi Brand Business
The consumer, whether they want to see the every brands full range in each brand stores, I don't think so. It's more about the land road, this giant land road. In order to make their fashion more to be more inspiring, they need the one store consumer journey. Maybe also China is like a giant opportunity in terms of the territory perspective.
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