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2min chapter
The Sportswear Strategist (KIM YoungAh, adidas)
Mosaic of China
The Importance of Cohesion in Branding
Customers only see the short term profit because they have an everyday P&L responsibility. We think in five years, three years, it's going to be the demand creation. This is where I imagine you need to educate the market. And this is a function of how successful the marketing for that product will be. If the marketing misses, then you won't capture the audience that you expected.
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