The Growth Hub Podcast

Emily Kramer - Co-Founder at MKT1 - How To Build & Organise Your Early Stage SaaS Marketing Org

Jul 15, 2021

50:15

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Episode notes

Introduction

2min

How to Organize Your Early Stage SaaS Marketing Organization

4min

How to Hire the Right People for Your Startup

2min

The Advantages of Hiring Generalists or Specialists Early On

2min

How to Hire a Product Marketer

5min

How to Know When It's Time to Invest in PR

6min

How to Recruit Early Stage SAS Marketers

5min

How to Hire a Product Marketing Lead

3min

How to Prioritise and Focus Early Stage Marketing

5min

10.

The Importance of Testing Goals for Step Change Growth

2min

11.

How to Build a Marketing Team From Scratch

3min

12.

How I Built a Marketing Team From Scratch at Asana

5min

13.

How to Be a Better Marketer

3min

14.

How to Track Your Web Traffic and Conversion Rate

2min

15.

How to Build and Structure Your Early Stage Sass Marketing Organization

2min

Emily Kramer is Marketing Advisor, Angel Investor & Co-Founder at MKT1, and in this episode we’re talking about how to build and organise your early stage SaaS marketing org. Emily has built and scaled the marketing teams at Ticketfly, Asana, Carta, and Astro and in this episode she talks us through her framework for structuring your marketing team, including: - The roles you should hire first - Why you shouldn’t hire t-shaped marketers - How marketing teams should prioritise and focus - How much hierarchy you need in your marketing org - The story of how Emily built and structured Asana’s marketing team Links MKT1 >> https://www.mkt1.co/ High Growth Handbook by Elad Gil >> https://www.goodreads.com/book/show/40536148-high-growth-handbook --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward