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Emily Kramer - Co-Founder at MKT1 - How To Build & Organise Your Early Stage SaaS Marketing Org

The Growth Hub Podcast

CHAPTER

How to Build a Marketing Team From Scratch

How much or even how little hierarchy do you need for an early stage SACS marketing team to function well yeah that's a really good question and I've been in companies that have completely opposite perspectives on hierarchy as an organization. Some of this is going to depend on the founders and how decisions are made and how the company structured overall. Asana was pretty flat especially at the beginning we had people that were leading teams but people were more had areas of responsibility and things that they owned rather than very specific titles or hierarchies.

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