Emily Kramer - Co-Founder at MKT1 - How To Build & Organise Your Early Stage SaaS Marketing Org
The Growth Hub Podcast
The Importance of Testing Goals for Step Change Growth
Having those high impact goals testing goals micro conversion goals whether it be increasing the conversion rate of the specific page by a certain amount I think is super good advice and then gives you that focus which then lets you prioritize. You've got to encourage testing and not just testing little things as well but like thinking about when I work with companies one of the first things I like to do is identify the things that could cause step change growth.
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