Emily Kramer - Co-Founder at MKT1 - How To Build & Organise Your Early Stage SaaS Marketing Org
The Growth Hub Podcast
How I Built a Marketing Team From Scratch at Asana
You built marketing teams from scratch at Asana, Carter and Astro to name just a few. Can you talk us through the story of how you built out one of those marketing teams? I really wanted someone that was good at going to be good at helping get the people that had tried the product or in the product to engage with the product and then ultimately pay for the product so I focused on finding a life cycle marketer who could do both email and in product work as my first hire. The most senior person I hired was someone who led product marketing content marketing what we would call sort of I hate this name but corporate marketing which is all of those areas.
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