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Emily Kramer - Co-Founder at MKT1 - How To Build & Organise Your Early Stage SaaS Marketing Org
The Growth Hub Podcast
How to Organize Your Early Stage SaaS Marketing Organization
Emily Kramer is Marketing Advisor, Angel Investor and Co-Founder at MKT1. In this episode she explains how to organize your early stage SaaS marketing org. The three buckets are product marketing, content marketing and growth marketing. Off-down sales organizations will usually call growth marketing "demand gen"
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