MAFFEO DRINKS 038 | Scaling a Whisky Brand from a Local Distillery to the World | Part 2/2 with Daniel Szor, Founder of the Cotswolds Distillery (UK)
Dec 13, 2023
Daniel Szor, founder of the Cotswolds Distillery, shares his remarkable journey from a 30-year investment management career to launching one of England’s pioneering whisky brands. He discusses the importance of a strong local presence and meaningful partnerships for brand growth. The conversation highlights marketing dynamics, the impact of local demand on travel retail, and the challenges of selling premium spirits. Szor emphasizes the need for a grassroots approach, innovative sales strategies, and mastering the art of flavor and branding in the whisky industry.
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