038 | Scaling a Whisky Brand from a Local Distillery to the World | Part 2/2 with Daniel Szor, Founder of the Cotswolds Distillery (UK)
MAFFEO DRINKS
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Whisky Marketing Dynamics
This chapter explores the evolving marketing strategies of a whisky brand, focusing on the interplay between on-trade and off-trade sales. It highlights the significance of small retailers in brand storytelling and the necessity for tailored approaches in different markets like France and the UK.
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