038 | Scaling a Whisky Brand from a Local Distillery to the World | Part 2/2 with Daniel Szor, Founder of the Cotswolds Distillery (UK)
MAFFEO DRINKS
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The Impact of Local Demand on Whisky in Travel Retail
This chapter explores the growth of a local whisky brand in the UK's travel retail market, focusing on the rising consumer demand for locally sourced products. It addresses the challenges posed by the COVID-19 pandemic, the impact on smaller distilleries, and the recent revival of whisky availability at airports and cruise lines as travelers seek gifts reflecting regional heritage.
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