038 | Scaling a Whisky Brand from a Local Distillery to the World | Part 2/2 with Daniel Szor, Founder of the Cotswolds Distillery (UK)
MAFFEO DRINKS
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Strategic Marketing for Whisky Brands
This chapter delves into the strategic marketing and positioning of alcoholic beverages in international markets, highlighting the need for understanding consumer perceptions and cultural factors. It emphasizes the significance of focusing on relevant markets and establishing a strong home base before pursuing global expansion.
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