038 | Scaling a Whisky Brand from a Local Distillery to the World | Part 2/2 with Daniel Szor, Founder of the Cotswolds Distillery (UK)
MAFFEO DRINKS
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The Art of Flavor and Branding in Whiskey
This chapter explores the significance of taste profiles and branding in the whiskey industry, discussing how categorization can both help and hinder marketing. The dialogue highlights the role of brand ambassadors and memorable tasting experiences in promoting word-of-mouth and the joy of flavor exploration.
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