App Marketing by App Masters Bootstrapping an AI App to $2M ARR
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Aug 12, 2024 
In this discussion, Josh Mohrer, founder of Wave AI, shares his journey of bootstrapping an AI notetaker to over $2 million in annual recurring revenue. Despite lacking an engineering background, he reveals his unconventional methods for solo entrepreneurship. Discover the delicate balance of luck and strategy in pricing, leveraging community feedback, and optimizing digital marketing. Josh also discusses maximizing productivity with AI and effective user engagement tactics, making his insights invaluable for aspiring tech entrepreneurs.
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Dad's Doctor Visit
- Josh Mohrer's father, a retired doctor, used Wave AI to record and summarize his medical appointments.
- This experience highlighted the value of AI for everyday use and inspired the app's focus on accessibility.
Passionate Feedback
- Early user feedback, including both positive and negative extremes, showed strong emotional engagement with Wave AI.
- This passion mirrored feedback Mohrer saw in Uber's early days, signaling potential for growth.
Scaling Ads
- Mohrer advises scaling ads when achieving day-zero ROI, starting with Apple Search Ads for relevance and then expanding to Meta.
- Meta's user-generated video ads and efficient targeting proved effective for Wave AI's user acquisition.