15min chapter

App Marketing by App Masters cover image

Bootstrapping an AI App to $2M ARR

App Marketing by App Masters

CHAPTER

Navigating App Development and User Engagement

This chapter explores the complexities of app acquisition and retention strategies, emphasizing creative advertising and the importance of functional technical features. The speakers delve into their personal journey of launching an AI app, discussing challenges in user onboarding and the approval process on platforms like Google Play. They also highlight metrics related to user engagement and revenue optimization, drawing lessons from their experiences in app development.

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