8min chapter

App Marketing by App Masters cover image

Bootstrapping an AI App to $2M ARR

App Marketing by App Masters

CHAPTER

Luck, Pricing, and AI Monetization

This chapter explores the interplay between luck and success, asserting that while luck is important, it is not the only factor. The discussion dives into effective subscription models for AI applications, comparing trial offers to direct subscriptions, and emphasizes the importance of user behavior in marketing strategies. Additionally, the speakers share their experiences with cost management in utilizing AI technologies, highlighting shifts towards more economical solutions.

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