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Bootstrapping an AI App to $2M ARR

App Marketing by App Masters

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Optimizing Facebook Ads for AI Apps

This chapter explores effective strategies for sending event data to Facebook ads, focusing on user targeting and subscription tracking. The speakers discuss the importance of using the Facebook SDK, along with their experiences with Mobile Measurement Partners, while balancing user acquisition costs and paid subscriptions. They also share insights into initial marketing strategies, audience demographics, and the evolving landscape of digital advertising.

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