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Marketecture: Get Smart. Fast.
Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech
Jan 5, 2024
Bill Wise, CEO of Mediaocean, discusses the company's merger, the evolution of ad infrastructure, investment strategy and the era of cookieless browsing, the industry's lack of preparedness, and various topics in ad tech and the advertising industry. He also explores the impact of deep intent on businesses, highlighting concerns about blocked deals and M&A.
46:02
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Quick takeaways
- The shift towards a cookieless environment in the ad tech industry poses challenges for smaller players and benefits larger tech companies.
- Amazon's introduction of ads in Prime Video could potentially generate significant revenue for the company and impact competitors like Netflix.
Deep dives
Implications of the Cookieless Environment on Ad Tech
The podcast discusses the implications of the shift towards a cookieless environment in the ad tech industry. The speaker highlights that while companies like Apple and Google have already gotten rid of cookies, the recent announcement from Google about reducing cookies in the Chrome browser has raised concerns. The speaker emphasizes that the ecosystem of ad tech players will be most affected by this change, as it benefits larger tech companies and hinders smaller players. They also mention the importance of identity solutions and the challenges of transitioning from a cookie-based to a cookieless ad serving model.
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Discover
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