Marketecture: Get Smart. Fast.

Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech

Jan 5, 2024
Guest
Bill Wise
Bill Wise, CEO of Mediaocean, discusses the company's merger, the evolution of ad infrastructure, investment strategy and the era of cookieless browsing, the industry's lack of preparedness, and various topics in ad tech and the advertising industry. He also explores the impact of deep intent on businesses, highlighting concerns about blocked deals and M&A.
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Episode notes
1
Introduction
00:00 • 4min
2
The Evolution of Ad Infrastructure and the Importance of Standards
04:24 • 18min
3
Investment Strategy and the Era of Cookieless Browsing
22:23 • 6min
4
The Industry's Lack of Preparedness
28:04 • 4min
5
Topics in Ad Tech and Advertising Industry
32:22 • 11min
6
The Impact of Deep Intent on Businesses and Markets
43:28 • 2min