Bill Wise

Bill Wise, Co-founder and CEO of Mediaocean, leverages his extensive ad tech background to unravel the hidden plumbing of global advertising. He discusses the shift from linear TV to connected TV and challenges posed by measurement monopolies. Bill shares insights on navigating the complexities of ad tech and the importance of transparency and adaptability in the digital landscape. With a blend of humor, he also touches on unexpected topics like Uber ratings before diving into the balance between passion and practicality in career choices.

Join Bill Wise, CEO of Mediaocean, and Grant Parker, President of Innovid, as they delve into the transformative merger of Flashtalking and Innovid. They discuss how AI is reshaping ad tech, emphasizing campaign automation and supply path optimization. The duo highlights the importance of transparency and brand safety for advertisers in a competitive landscape dominated by Google. Their innovative Harmony initiative aims to enhance ad performance across various channels, showcasing their commitment to scalable, neutral solutions for enterprise advertisers.

A conversation with Bill Wise, CEO of MediaOcean, explores his career in digital advertising, entrepreneurial spirit, and insights into the industry. Topics include the growth and challenges of the streaming industry, AI advancements, the future of ad tech with Connected TV, and the importance of infrastructure and partnerships in the industry.

In this discussion, Bill Wise, a key figure from MediaOcean, delves into the intricacies of Google's dominance in digital advertising. He highlights the ongoing DOJ and UK investigations, raising questions about Google's potentially monopolistic practices. Bill explores the challenges posed by the Privacy Sandbox initiative, shedding light on data access and consumer privacy. Additionally, he evaluates potential regulatory changes that could reshape the advertising landscape and the role of emerging competitors like AI in challenging Google's stronghold.

Bill Wise, CEO of Mediaocean, discusses the company's merger, the evolution of ad infrastructure, investment strategy and the era of cookieless browsing, the industry's lack of preparedness, and various topics in ad tech and the advertising industry. He also explores the impact of deep intent on businesses, highlighting concerns about blocked deals and M&A.