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2min chapter
Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech
Marketecture: Get Smart. Fast.
The Impact of Deep Intent on Businesses and Markets
This chapter explores the influence of deep intent on industries, highlighting the importance of verticalization and expressing concerns about blocked deals and M&A. It also addresses the financial burden and vulnerability of companies, especially smaller businesses, facing legal battles.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode