Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech
Marketecture: Get Smart. Fast.
The Evolution of Ad Infrastructure and the Importance of Standards
This chapter explores the evolution of the ad infrastructure business and the importance of owning the entire workflow. It discusses the successful merger with holding companies, creating a standard in the industry. The chapter also highlights the transition from the back of the house to the front of the house through acquisitions and the shift in customer base.
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