Episode 53: Bill Wise of Mediaocean on running the oldest company in ad tech
Marketecture: Get Smart. Fast.
Topics in Ad Tech and Advertising Industry
The chapter covers various topics including Yobi's phrase vector database, the relationship between flash talking and Google, the impact of getting rid of cookies, seismic shutting down, Amazon's partnership, placement of ads in Prime Video, potential revenue for Amazon, and the shift from broadcast to streaming advertising.
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