DTC POD: How The Best Brands Are Built
#344 - David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen
Oct 30, 2024
Zach Ranen, Co-founder and President of David, shares insights into his protein bar brand that boasts a remarkable protein-to-calorie ratio. He discusses the innovative launch strategy that achieved over a million dollars in just one week, highlighting their giveaway of 20,000 samples and key influencer partnerships with figures like Peter Attia. Zach also dives into their product-led growth approach, the balance between taste and nutrition, and essential lessons from their rapid market entry and branding efforts.
51:26
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Quick takeaways
- David protein bars achieved over $1 million in sales during their launch week through effective influencer partnerships and strategic product sampling.
- The co-founders emphasized a product-led growth approach by innovating on nutritional content while leveraging their backgrounds in finance and product development.
Deep dives
Launch of the D2C Slack Community
A new Slack community has been established specifically for direct-to-consumer (D2C) founders and operators to foster collaboration and support. This platform is designed for members to share ideas, ask questions, and connect with like-minded individuals within the D2C space. Currently, there is a waitlist in place, with plans to open up the community once 150 members have signed up. Interested individuals are encouraged to apply via a provided link to join this exclusive network.
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