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#344 - David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen

DTC POD: How The Best Brands Are Built

CHAPTER

Crafting the Perfect Protein Bar

This chapter explores the development of a groundbreaking protein bar distinguished by its high protein-to-calorie ratio. The speakers share their journey from finance to direct-to-consumer ventures, emphasizing the importance of passion-driven work in the health and fitness industry. They also discuss the strategic vision behind the product, aiming to disrupt the market by merging data-driven insights with innovative recipes to appeal to a diverse consumer base.

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