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#344 - David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen

DTC POD: How The Best Brands Are Built

CHAPTER

Crafting the Perfect Protein Bar

This chapter explores the scientific and nutritional aspects of creating an ideal protein bar, including ingredient evolution and the role of low-calorie sweeteners. It details the rapid product development process of a sugar-free double fudge brownie and emphasizes the importance of branding and product quality in a competitive market. The discussion highlights the agility of smaller companies in product development, contrasting their approach with larger corporations, and stresses the significance of a strong brand identity.

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