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#344 - David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen

DTC POD: How The Best Brands Are Built

CHAPTER

Strategic Launch Success

This chapter explores the strategic preparations for a product launch, focusing on the importance of email lists, social media influence, and product sampling. The speakers discuss the success of their protein bar launch, attributing it to influencer marketing and scientific endorsement while highlighting the integration of AI in their strategies. Additionally, they cover internal team dynamics, distribution plans, and the role of credible figures in validating the product's quality.

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