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#344 - David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen

DTC POD: How The Best Brands Are Built

CHAPTER

Innovative Launch Strategies for a New Protein Bar

This chapter explores the strategic launch of the new protein bar named David, highlighting innovative marketing tactics like a giveaway of 20,000 bars to generate excitement. It also emphasizes the crucial role of social media and consumer feedback, drawing on past industry experiences to underline the importance of product quality and effective sampling.

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