Zach Ranen, Co-founder and President of David, shares insights into his protein bar brand that boasts a remarkable protein-to-calorie ratio. He discusses the innovative launch strategy that achieved over a million dollars in just one week, highlighting their giveaway of 20,000 samples and key influencer partnerships with figures like Peter Attia. Zach also dives into their product-led growth approach, the balance between taste and nutrition, and essential lessons from their rapid market entry and branding efforts.