AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Entrepreneurs on Fire
How to Build a Customer Lifecycle with Saumil Mehta: An EOFire Classic from 2021
Jan 2, 2025
Saumil Mehta, head of Square’s Point of Sale and CRM unit, discusses innovative strategies for building a customer lifecycle. He emphasizes the importance of engaging customers from the very first spark of awareness to lifelong advocacy. Saumil highlights Square's mission of democratizing economic access and the evolution of their tools, like Cash App. He shares actionable insights on integrating omnichannel experiences and using CRM software effectively, making it clear that crafting outstanding customer experiences is crucial for today’s entrepreneurs.
37:36
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Understanding the five stages of the customer lifecycle—awareness, consideration, conversion, retention, and loyalty—is essential for developing effective marketing strategies.
- Implementing an omni-channel approach enhances customer experience by ensuring seamless interactions across various online and offline platforms.
Deep dives
Understanding Customer Lifecycle Stages
The customer lifecycle comprises five distinct stages: awareness, consideration, conversion, retention, and loyalty. Awareness is where potential customers recognize their need for a product or service and learn about your brand. Consideration involves evaluating options available in the market, while conversion is the moment a transaction occurs. Retention focuses on keeping customers returning for repeat purchases, and loyalty or advocacy means customers not only return but actively promote the brand to others.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode