Saumil Mehta, GM of Square’s flagship point-of-sale business, discusses the principles of effective org design, signs your company needs a re-org, Square’s GM-led org design, and lessons on incentive-design, pricing, planning, and decision-making at scale. He also shares the step-by-step process behind a recent re-org at Square and 5 lessons from Alyssa Henry, CEO at Square.

Saumil Mehta, head of Square’s Point of Sale and CRM unit, discusses innovative strategies for building a customer lifecycle. He emphasizes the importance of engaging customers from the very first spark of awareness to lifelong advocacy. Saumil highlights Square's mission of democratizing economic access and the evolution of their tools, like Cash App. He shares actionable insights on integrating omnichannel experiences and using CRM software effectively, making it clear that crafting outstanding customer experiences is crucial for today’s entrepreneurs.