5min chapter

Entrepreneurs on Fire cover image

How to Build a Customer Lifecycle with Saumil Mehta: An EOFire Classic from 2021

Entrepreneurs on Fire

CHAPTER

Designing an Integrative Customer Lifecycle Experience

This chapter delves into the significance of an omnichannel approach in customer lifecycle management, stressing the need for businesses to unify online and offline experiences. It offers insights on how a bakery can improve customer engagement across various stages, from awareness to advocacy, through strategic design and integration.

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