2min chapter

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How to Build a Customer Lifecycle with Saumil Mehta: An EOFire Classic from 2021

Entrepreneurs on Fire

CHAPTER

Understanding the Customer Lifecycle: From Awareness to Advocacy

This chapter explores the customer lifecycle, detailing the journey from initial awareness to becoming a loyal advocate for a brand. It highlights the five key stages of this process, emphasizing the critical nature of the awareness stage for attracting potential customers.

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