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How to Build a Customer Lifecycle with Saumil Mehta: An EOFire Classic from 2021

Entrepreneurs on Fire

CHAPTER

Navigating the Customer Lifecycle

This chapter explores the five key stages of the customer lifecycle, from awareness to loyalty, and illustrates the significance of each phase with relatable examples. It emphasizes the importance of customer advocacy and the role of effective tools and strategies, such as CRM software and omni-channel marketing, in enhancing customer experiences. The discussion also provides actionable insights for entrepreneurs looking to improve business operations in a post-pandemic landscape.

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