30 Minutes to President's Club | No-Nonsense Sales How to Close 90% of Leads Without a Single Cold Call | Vin Matano | Ep 269 (Sell)
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Dec 3, 2024 In this engaging conversation, Vin Matano, the founder of CreatorBuzz and a former President's Club winner, shares game-changing sales techniques. He discusses leveraging Twitter to connect with prospects through personalized video messages. Vin emphasizes crafting impactful emails that present a problem-solution dynamic, and offers unique follow-up strategies using various triggers to keep communication fresh. His insights reveal how to engage without cold calls, turning traditional outreach on its head!
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Prioritizing Accounts with FIRE
- Prioritize accounts using the FIRE framework (Fit, Intent, Relationship, Engagement).
- Focus on accounts that align with your ideal customer profile and show buying signals.
Four-Part Cold Email Structure
- Structure cold emails with four parts: Observation, Problem, Solution, and Call to Action (CTA).
- Make your emails impactful by starting with an observation and ending with a clear CTA.
But Therefore Rule
- Improve storytelling in sales by replacing "and then" with "but therefore".
- This creates a more compelling narrative by highlighting cause and effect.