Strategizing Account Targeting for Optimized Sales Engagement

ACTIONABLE TAKEAWAYS:

• Leverage Twitter for Outreach: Use X (formerly Twitter) creatively to direct prospects to your personalized email. Vin records and tweets videos at CMOs to grab their attention.
• Smart Follow-Up Strategies: If emails aren’t opened, start a new thread. If they’re being opened, reply to the same thread to keep your outreach efforts visible.
• Cold Email Framework: Craft emails with an observation, the problem, a solution, and a clear call to action for maximum impact.
• Use Unique Triggers for Follow-Ups: Don’t repeat the same email. Write four emails based on different research triggers to keep your outreach relevant and engaging.

VIN'S PATH TO PRESIDENT'S CLUB:

• Founder @ CreatorBuzz
• Senior Account Executive @ DemandBase
• Account Executive, Mid-Market @ DemandBase
• Enterprise Business Development Rep @ DemandBase

RESOURCES DISCUSSED:

• Join our weekly newsletter
• Things you can steal