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Startups For the Rest of Us
Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke
Oct 13, 2020
In this engaging session, LinkedIn expert Anthony Blatner shares invaluable insights with B2B SaaS founder John Samuelson on leveraging LinkedIn ads effectively. They discuss the importance of targeting specific customer profiles and the optimal company size for Scatterspoke. The conversation highlights strategies for analyzing competitor ads and building successful campaigns, including budget setting and audience size considerations. Listeners learn about the advantages of free trials and educational content to drive conversions and improve customer engagement.
39:28
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Quick takeaways
- LinkedIn ads are effective for B2B SaaS companies when targeting decision-makers, requiring a clear customer profile and strong sales processes.
- Compelling ad content that addresses audience pain points, combined with effective audience segmentation, significantly improves conversion rates on LinkedIn.
Deep dives
The Benefits of LinkedIn Ads for B2B SaaS
LinkedIn ads can be an effective marketing strategy for B2B SaaS companies, especially when targeting specific decision-makers. It is essential to have a clear customer profile and a lifetime value (LTV) of around $10,000 or more to justify the investment in this higher-cost channel. Companies must also ensure that their sales processes are well developed to capitalize on the leads generated from LinkedIn ads. This platform excels in reaching niche markets and professionals that are hard to target on other channels, making it a preferred choice for engaging with high-value clients.
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