Episode 518 of Startups For the Rest of Us is an experimental format where Anthony Blatner, a LinkedIn expert, live consults with John Samuelson, a B2B SaaS founder on advertising a SaaS business on LinkedIn.
There's a wealth of knowledge in today's episode so if you are considering or have thought about LinkedIn ads, this episode is worth a listen. We'd love your feedback on this new format. Was it helpful? Let us know in the comments or on Twitter (@startupspod)!
[BONUS] Download a LinkedIn campaign brief PDF developed during this episode
The topics we cover
[04:29] Should a B2B SaaS founder consider LinkedIn?
[07:33] Scatterspoke's ideal customer profile
[13:12] Ideal company size for Scatterspoke
[21:16] Looking at adds other companies are running
[24:43] Putting this together into a campaign
[30:36] Audience size and example ads
[36:19] Setting a budget for ads
[22:59] Free trials on LinkedIn
Links from the show
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