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20min chapter
Episode 518 | A Live LinkedIn Ads Consult with Anthony Blatner and Scatterspoke
Startups For the Rest of Us
Maximizing LinkedIn Ads for B2B SaaS Success
This chapter discusses the effectiveness of LinkedIn advertising for B2B SaaS founders, emphasizing the importance of customer lifetime value and precise targeting. It explores audience segmentation, suitable job functions, and strategies for successful ad campaigns geared towards Agile professionals. The conversation also highlights the role of content in lead nurturing and the analysis of competitors' ads for improved ad performance.
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