In this engaging session, LinkedIn expert Anthony Blatner shares invaluable insights with B2B SaaS founder John Samuelson on leveraging LinkedIn ads effectively. They discuss the importance of targeting specific customer profiles and the optimal company size for Scatterspoke. The conversation highlights strategies for analyzing competitor ads and building successful campaigns, including budget setting and audience size considerations. Listeners learn about the advantages of free trials and educational content to drive conversions and improve customer engagement.

Join John Samuelson and Colleen Johnson, co-founders of Scatterspoke, a thriving SaaS business that started as a side project. They discuss the exciting journey of transforming a free tool into a successful product, sharing insights on shifting to enterprise customers and the emotional toll of bootstrapping. The duo opens up about the challenges of outsourcing development and the delicate task of re-evaluating pricing strategies, including the tough decision to remove a free tier while maintaining user trust. Their story is both inspiring and educational!