Product Quest Podcast Episode 17: Lindsay Zaltman – Understanding Customer with Deep Metaphors, part 2
Aug 1, 2022
Lindsay Zaltman, a consumer insights expert, discusses using deep metaphors to understand customer needs better. Topics include rebranding hearing aids with unconventional designs, exploring subconscious insights of heartburn sufferers, and the role of metaphors in product development and communication. The conversation delves into deep metaphors like balance and transformation, highlighting their implications in innovation and decision-making processes.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Balancing Qualitative and Quantitative Data for Consumer-Informed Decisions
02:14 • 4min
Embracing Innovation: Redefining Customer Needs in the Hearing Aid Industry
06:04 • 4min
Exploring Consumer Subconscious Insights and Self-Punishment Patterns in Heartburn Sufferers
10:21 • 4min
Metaphors and Customer Needs
14:37 • 17min
Exploring Deep Metaphors and their Influence on Understanding and Innovation
32:05 • 22min
Exploring the 'Elephant and Rider' Metaphor and Deepening Understanding of Decision Making
53:44 • 2min
Metaphors and Their Impact on Subconscious Goals
55:49 • 5min