Episode 17: Lindsay Zaltman – Understanding Customer with Deep Metaphors, part 2
Product Quest Podcast
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Metaphors and Customer Needs
Exploring the power of metaphors in understanding customer needs, this chapter discusses the importance of abstraction levels in innovation. It emphasizes the role of mid-level concepts in evoking emotions for effective communication and product development, critiquing abstract slogans for engaging with customers effectively.
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Transcript
