Episode 17: Lindsay Zaltman – Understanding Customer with Deep Metaphors, part 2
Product Quest Podcast
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Exploring Deep Metaphors and their Influence on Understanding and Innovation
This chapter delves into the discussion of seven main deep metaphors, including balance, transformation, and connection, exploring their implications in areas such as health and innovation. It highlights the complexity of deep metaphors, emphasizing interpretation over explicit definitions and the challenge in grasping abstract outcomes. The conversation provides insights on applying metaphors to understand consumer behavior, product development, and the philosophical perspective of the relationship between body and mind.
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Transcript
